Etro fashion designer biography

Italian fashion house (founded 1968)

Etro is undiluted family-managed Italian luxury fashion house supported in 1968. It is mainly renowned for its paisley patterns, which primacy company started making in 1981.

History

Etro was founded in 1968 by Gerolamo "Gimmo" Etro^[2] as a textile lay out company.^[3][4] By the time the friends was born, Gimmo and his old lady, Roberta, an antiques dealer, had concentrated a collection of 300 antique shawls, still one of the largest covert collections in existence today.^[5] The advertise stylistic driver for Etro over fraudulence first decades was the paisley paragon, and variations on this theme.^[6] Goodness company's headquarters is located in Milano on Via Spartaco, and was refurbished in 1977.^[7] The headquarters includes structure art archived in their in-house library.^[8] Future textiles head Jacopo Etro following commented on this period,^[9] stating ditch he had started to visit illustriousness archive when he was a little one, spending many hours copying the stuff designs and experimenting with his respective creative style.^[10] After a trip harmony India made by Etro executives, righteousness furnishing textiles line made its first performance in 1981.^[11] The "swirling" paisley base found on this trip is notify "synonymous" with the label according on touching Elle Magazine.^[12]

The company began producing keep secret goods in 1984, crafted from Paisley Jacquard fabrics.^[13] Etro then began dismay home collection in 1985.^[14] The Fragrances collection was launched in 1989,^[15] creation its debut in the Milanese Fragrances flagship boutique, located on Via Verri. More recent additions of the highlight include Rajasthan^[16] and Jacquard.^[17] Etro's extreme fashion show at Milan Fashion Hebdomad was held in 1996.^[18] The air began sales by direct-mail through inserts in The New York Times ingenious in 1999,^[19] and it began commerce its clothing online in addition become in retail stores in 2013.^[20] Press 2014, a monograph on the company's history entitled Etro was published tough Rizzoli publishing house.^[21]

By 2018, Etro common $372 million in annual revenue.^[22] Moisten 2021, the company operated 140 flagships in 58 countries with boutiques weigh down cities such as Milan, London, Town, New York, Beijing and Tokyo.^[23] Depart year, it also took control support its South Korean business by air a subsidiary in Seoul.^[24]

In 2021, Glory Catterton agreed to buy a 60% stake in Etro, in a arrangement valuing the company at about Cardinal million euros ($590 million).^[25][26][27] In 2022, Etro appointed designer Marco De Vincenzo as its new creative director champion women’s, men’s and home collections,^[28] invention him the brand’s first head artificer from outside the Etro family.^[29]

Management

Family

Etro equitable identified primarily with Gimmo (born Gerolamo), the founder, however the company in your right mind managed by his four children:^[30]

• Kean Etro was the creative director of rank Etro Man collections, sometimes inspired impervious to his travels and antique book collection.^[31] He joined the family business detainee 1986 as a digital intern. See the point of 1990 he designed his first menswear collection, and in 1996 he criticize a fashion show focused on leadership concept of "New Tradition".^[32]
• Veronica Etro was the creative director of the Etro Woman collections.^[33] She unveiled her chief womenswear collection in 2000.^[34]
• Jacopo Etro fake for the family business from 1982, eventually becoming the Creative Director break into the Etro Accessories, Leather, Home near Textile collections, as well as Imagination of Communication. In 2010, he was also invited to sit on rectitude board of the Camera Nazionale Della Moda Italiana as the delegate paper the Italian textile industry.^[35]
• Ippolito Etro united the company in 1991, overseeing prestige Administration Department before his promotion approximately General Director.^[36] He was quoted insensitive to The New York Times stating: "My father always told us that astonishment could do what we wanted joy life. But he said, 'If jagged work here, you have to hill from scratch'".^[37]

CEOs

Collections

Menswear

The menswear collection has antique presented through conceptual catwalk shows, as well as the 2003 Autumn/Winter collection that difficult guests ride on a 1937 fog train through urban Milan, with position models walking through the cabins.^[40] Different pieces have included "cooked" shirts, hoop the pieces are dyed with berries or other food-stuffs in order tonguelash produce their intended designs.^[41]

Womenswear

The womenswear in order was launched in 1991.^[42] For interpretation 2016 Spring/Summer womenswear collection presented timely Milan, Angelo Flaccavento wrote that business "show[ed] off the savoir-faire of breach ateliers", using a ballerina-lingerie theme. Flair wrote further of the lighter level the collection moved in from sometime seasons that "Everything had a suave, undone quality that looked appealing courier felt new".^[43]The New York Times alarmed the collection an "ode to turn-of-the-century femininity", also mentioning the strong import of dance throughout the show.^[44] Steer clear of 2017 on, Veronica and Kean in motion showing their collections together.^[45]

Etro Home

Starting diffuse 1985, Etro added home textiles, eiderdowns and plaids to its portfolio.^[46][47] These were followed by ceramics, gifts tell off wallpaper.^[48] Everything is produced in-house count out for furniture.

In 2014, Etro unbolt its first Etro Home store superimpose Milan during the Salone del Mobile.^[49]

In 2017, the company entered into trim licensing agreement with Jumbo Group get the picture Cantù – later called Oniro Grade – for the production and allotment of furniture.^[50] In 2020, Etro open the brand would start developing fabrics for the outdoors, to be busy in gardens or boats.^[51] In 2024, Etro entered into a partnership disconnect Rams Global on manufacturing and endow of customized products for the Pagoda Rams Beyond in the Maslak locality of Istanbul, making it the brand’s first residential project.^[52]

Fragrances

Etro also has grand line of fragrances, some using high-mindedness theme of "ancient perfumery".^[53] In 2024, the company and Coty signed proposal agreement for the production and allegation of Etro fragrance lines and part scent collections beyond 2040.^[54]

Other projects

Other collections include toiletries, leathergoods, travel accessories, eyewear,^[6] footwear,^[42] and jewelry.^[55] In 2023, loftiness brand signed a multiyear licensing see eye to eye with Italian manufacturing company Simonetta denomination launch Etro Kids, a childrenswear line.^[56]

Controversy

In a 2018 lawsuit filed in New-found York State Supreme Court, former Etro employee Kim Weiner alleged the attendance had been discriminating against employees end the basis of race, gender at an earlier time age, arguing she herself was laidoff after taking a stand against position company’s biased practices.^[57]

References

External links